Customer Experience Management in B2B Markets: CX Value Propositions and Archetypal CXM Strategies

Maria Holmlund^*, Elina Jaakkola, Christian Kowalkowski, Wolfgang Ulaga, Ahmed Tanvir, Jochen Wirtz

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	13th AMA SERVSIG Conference
Editors	Jonas Holmqvist, Frédéric Ponsignon
Publisher	KEDGE Business School
Publication date	06.06.2024
Publication status	Published - 06.06.2024
MoE publication type	A4 Article in conference proceedings
Event	13th SERVSIG Conference: Service for Humanity - Kedge Business School, Bourdeaux, France Duration: 06.06.2024 → 08.06.2024 Conference number: 13 https://13thservsig.eventsadmin.com/Home/Welcome

Areas of Strength and Areas of High Potential (AoS and AoHP)

AoS: Competition economics and service strategy - Service and customer-oriented management

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booktitle = "13th AMA SERVSIG Conference",

publisher = "KEDGE Business School",

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Customer Experience Management in B2B Markets: CX Value Propositions and Archetypal CXM Strategies. / Holmlund, Maria; Jaakkola, Elina; Kowalkowski, Christian et al.
13th AMA SERVSIG Conference. ed. / Jonas Holmqvist; Frédéric Ponsignon. KEDGE Business School, 2024.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Customer Experience Management in B2B Markets: CX Value Propositions and Archetypal CXM Strategies

AU - Holmlund, Maria

AU - Jaakkola, Elina

AU - Kowalkowski, Christian

AU - Ulaga, Wolfgang

AU - Tanvir, Ahmed

AU - Wirtz, Jochen

N1 - Conference code: 13

PY - 2024/6/6

Y1 - 2024/6/6

M3 - Conference contribution

BT - 13th AMA SERVSIG Conference

A2 - Holmqvist, Jonas

A2 - Ponsignon, Frédéric

PB - KEDGE Business School

T2 - 13th SERVSIG Conference

Y2 - 6 June 2024 through 8 June 2024

ER -