Customer Experience Management in B2B Markets: CX Value Propositions and Archetypal CXM Strategies

Maria Holmlund*, Elina Jaakkola, Christian Kowalkowski, Wolfgang Ulaga, Ahmed Tanvir, Jochen Wirtz

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication13th AMA SERVSIG Conference.
EditorsJonas Holmqvist, Frédéric Ponsignon
PublisherKEDGE Business School
Publication date06.06.2024
Publication statusPublished - 06.06.2024
MoE publication typeA4 Article in conference proceedings

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management

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