Customer experience management in the age of big data analytics: A strategic framework

Maria Holmlund, Yves Van Vaerenbergh, Robert Ciuchita, Annika Ravald, Panagiotis Sarantopoulos, Francisco Villarroel Ordenes, Mohamed Zaki

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)

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Business & Economics