Customer Experience Management Strategies in B2B Markets

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	40th anniversary IMP conference
Editors	Pauliina Ulkuniemi, Jaana Tähtinen
Volume	40
Publisher	Oulun yliopisto
Publication date	27.08.2024
Publication status	Published - 27.08.2024
MoE publication type	A4 Article in conference proceedings
Event	IMP2024 Conference - Oulu, Oulu, Finland Duration: 28.08.2024 → 30.08.2024 Conference number: 40 https://www.oulu.fi/en/events/imp2024 https://www.impgroup.org/conferences.php https://easychair.org/smart-program/IMP2024/index.html

Areas of Strength and Areas of High Potential (AoS and AoHP)

AoS: Competition economics and service strategy - Service and customer-oriented management

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "Customer Experience Management Strategies in B2B Markets",

author = "Maria Holmlund",

year = "2024",

month = aug,

day = "27",

language = "English",

volume = "40",

editor = "Pauliina Ulkuniemi and Jaana T{\"a}htinen",

booktitle = "40th anniversary IMP conference",

publisher = "Oulun yliopisto",

address = "Finland",

note = "IMP2024 Conference , IMP ; Conference date: 28-08-2024 Through 30-08-2024",

url = "https://www.oulu.fi/en/events/imp2024, https://www.impgroup.org/conferences.php, https://easychair.org/smart-program/IMP2024/index.html",

}

TY - GEN

T1 - Customer Experience Management Strategies in B2B Markets

AU - Holmlund, Maria

N1 - Conference code: 40

PY - 2024/8/27

Y1 - 2024/8/27

UR - https://www.oulu.fi/en/events/imp2024

M3 - Conference contribution

VL - 40

BT - 40th anniversary IMP conference

A2 - Ulkuniemi, Pauliina

A2 - Tähtinen, Jaana

PB - Oulun yliopisto

T2 - IMP2024 Conference

Y2 - 28 August 2024 through 30 August 2024

ER -