Abstract
Digital screens provide information services and wayfinding in cityspace such as maps, information on sights, events, news and advertising. This paper presents results from a pilot project in Helsinki, Finland, where big touch screens are used for wayfinding and information services in customer service points of the city. The results indicate that users have different expectations of the content based on the situation they are in and in which location the screen is located. Value-in-experience is elaborated on through seven use personas. The results help stakeholders to develop the screen content and user experience further.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of QUIS 14 : Accelerate the Impact of Service Research |
| Editors | Xiande Zhao, Jie J. Zhang, Hyun Jeong Han |
| Number of pages | 805 |
| Place of Publication | Shanghai |
| Publisher | China Europe International Business School |
| Publication date | 18.06.2015 |
| Pages | 797 |
| ISBN (Electronic) | 978-0-692-46156-3 |
| Publication status | Published - 18.06.2015 |
| MoE publication type | A4 Article in conference proceedings |
| Event | 2015 International Research Symposium on Service Excellence in Management (QUIS) - China, Shanghai, China Duration: 18.06.2015 → 21.06.2015 Conference number: 14 |
Keywords
- 512 Business and Management