Customer Focus in Finnish Boardrooms Before and After the Economic Downturn

Tore Strandvik, Robert Wendelin, Henrich Nyman

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings from the 16th CBIM Academic Workshop Marketing Value Creation: Process, Service, Brands and Relationships. San Juan, Puerto Rico, USA, January 15-18, 2010
Publication date2010
Publication statusPublished - 2010
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , Colombia
Duration: 01.01.1800 → …

Keywords

  • KOTA2010

Cite this

Strandvik, T., Wendelin, R., & Nyman, H. (2010). Customer Focus in Finnish Boardrooms Before and After the Economic Downturn. In Proceedings from the 16th CBIM Academic Workshop Marketing Value Creation: Process, Service, Brands and Relationships. San Juan, Puerto Rico, USA, January 15-18, 2010