| Original language | English |
|---|---|
| Title of host publication | Proceedings from the 16th CBIM Academic Workshop Marketing Value Creation: Process, Service, Brands and Relationships. San Juan, Puerto Rico, USA, January 15-18, 2010 |
| Publication date | 2010 |
| Publication status | Published - 2010 |
| MoE publication type | A4 Article in conference proceedings |
| Event | Unknown host publication - , Colombia Duration: 01.01.1800 → … |
Keywords
- KOTA2010