Customer-focused and service-focused orientation in organizational structures

Heiko Gebauer; Christian Kowalkowski

Customer-focused and service-focused orientation in organizational structures

Heiko Gebauer, Christian Kowalkowski

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	CBIM Academic Workshop
Publication date	2009
Publication status	Published - 2009
MoE publication type	A4 Article in conference proceedings
Event	2009 Academic Workshop of the Center for Business & Industrial Marketing (CBIM) - Atlanta, United States Duration: 16.01.2009 → 19.01.2009

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title = "Customer-focused and service-focused orientation in organizational structures",

author = "Heiko Gebauer and Christian Kowalkowski",

note = " Volume: Proceeding volume: ; 2009 Academic Workshop of the Center for Business & Industrial Marketing (CBIM) , CBIM ; Conference date: 16-01-2009 Through 19-01-2009",

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AU - Kowalkowski, Christian

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BT - CBIM Academic Workshop

T2 - 2009 Academic Workshop of the Center for Business & Industrial Marketing (CBIM)

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