Original language | English |
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Title of host publication | AMA SERVSIG 2014 International Service Research Conference Proceedings : Services Marketing in the New Economic and Social Landscape |
Editors | Rodoula Tsiotsou, Yannis Hajidimitriou |
Number of pages | 2 |
Place of Publication | Thessaloniki |
Publisher | University of Macedonia |
Publication date | 15.06.2014 |
Pages | 28-29 |
ISBN (Electronic) | 978-960-98740-9-0 |
Publication status | Published - 15.06.2014 |
MoE publication type | A4 Article in conference proceedings |
Event | 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Macedonia Palace Hotel, Thessaloniki, Greece Duration: 13.06.2014 → 15.06.2014 Conference number: 8 |
Keywords
- 512 Business and Management
- KOTA2014