Customer journey analyses in digital media: Exploring the impact of cross-media exposure on customers’ purchase decisions

Jan Klein, Yuchi Zhang, Tomas Falk, Jaakko Aspara, Xueming Luo

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Peer-reviewed scientific journalJournal of Service Management
ISSN1757-5818
Publication statusAccepted/In press - 2020
MoE publication typeA1 Journal article - refereed

Keywords

  • Customers and Relations
  • Marketing Effectiveness and Profitability

Areas of Strength and Areas of High Potential (AoS and AoHP) MANDATORY FIELD

  • AoS: Competition economics and service strategy - Quantitative consumer behaviour and competition economics
  • AoS: Competition economics and service strategy - Service and customer-oriented management

Cite this