Customer journey segmentation – A new perspective on the dynamics of customer experience

Bernd Reitsamer, Larissa Becker

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationFrontiers in Service Conference 2023: From romans to robots: service research in emotion
PublisherMaastricht University
Publication date2023
Publication statusPublished - 2023
MoE publication typeA4 Article in conference proceedings
EventFrontiers in Service: From romans to robots: service research in emotion - Maastricht, Netherlands
Duration: 15.06.202318.06.2023
https://www.frontiersinservice2023.com/

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