Original language | English |
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Title of host publication | Frontiers in Service Conference 2023: From romans to robots: service research in emotion |
Publisher | Maastricht University |
Publication date | 2023 |
Publication status | Published - 2023 |
MoE publication type | A4 Article in conference proceedings |
Event | Frontiers in Service: From romans to robots: service research in emotion - Maastricht, Netherlands Duration: 15.06.2023 → 18.06.2023 https://www.frontiersinservice2023.com/ |
Customer journey segmentation – A new perspective on the dynamics of customer experience
Bernd Reitsamer, Larissa Becker
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review