Customer journey segmentation – A new perspective on the dynamics of customer experience

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Frontiers in Service Conference 2023: From romans to robots: service research in emotion
Publisher	Maastricht University
Publication date	2023
Publication status	Published - 2023
MoE publication type	A4 Article in conference proceedings
Event	Frontiers in Service: From romans to robots: service research in emotion - Maastricht, Netherlands Duration: 15.06.2023 → 18.06.2023 https://www.frontiersinservice2023.com/

OpenUrl availability

@inproceedings{dad46cb459fe4c39a827c40962eceb22,

title = "Customer journey segmentation – A new perspective on the dynamics of customer experience",

author = "Bernd Reitsamer and Larissa Becker",

year = "2023",

language = "English",

booktitle = "Frontiers in Service Conference 2023: From romans to robots: service research in emotion",

publisher = "Maastricht University",

address = "Netherlands",

note = "Frontiers in Service : From romans to robots: service research in emotion, Frontiers ; Conference date: 15-06-2023 Through 18-06-2023",

url = "https://www.frontiersinservice2023.com/",

}

TY - GEN

T1 - Customer journey segmentation – A new perspective on the dynamics of customer experience

AU - Reitsamer, Bernd

AU - Becker, Larissa

PY - 2023

Y1 - 2023

M3 - Conference contribution

BT - Frontiers in Service Conference 2023: From romans to robots: service research in emotion

PB - Maastricht University

T2 - Frontiers in Service

Y2 - 15 June 2023 through 18 June 2023

ER -