Customer Journeys

Carlos Diaz Ruiz

doi:10.4337/9781803926278.ch42

Customer Journeys

Carlos Diaz Ruiz

Marketing, Vaasa

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Abstract

This is the definition of ‘Customer Journeys’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.

Original language	English
Title of host publication	Elgar Encyclopedia of Consumer Behavior : This is the definition of ‘Customer Journeys’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
Editors	Johanna Gollnhofer, Reto Hofstetter, Torsten Tomczak
Number of pages	3
Place of Publication	Cheltenham
Publisher	Edward Elgar
Publication date	2024
Pages	134-136
ISBN (Print)	978-1-80392-626ö-1
ISBN (Electronic)	978-1-80392-627-8
DOIs	https://doi.org/10.4337/9781803926278.ch42
Publication status	Published - 2024
MoE publication type	D2 Article in a professional reserarch book (incl. editor's introduction, manuals, guides)

Publication series

Name	Elgar Encyclopedias in Business and Management

Keywords

512 Business and Management

Access to Document

10.4337/9781803926278.ch42

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Diaz Ruiz, C. (2024). Customer Journeys. In J. Gollnhofer, R. Hofstetter, & T. Tomczak (Eds.), Elgar Encyclopedia of Consumer Behavior: This is the definition of ‘Customer Journeys’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. (pp. 134-136). (Elgar Encyclopedias in Business and Management). Edward Elgar. https://doi.org/10.4337/9781803926278.ch42

Diaz Ruiz, Carlos. / Customer Journeys. Elgar Encyclopedia of Consumer Behavior: This is the definition of ‘Customer Journeys’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.. editor / Johanna Gollnhofer ; Reto Hofstetter ; Torsten Tomczak. Cheltenham : Edward Elgar, 2024. pp. 134-136 (Elgar Encyclopedias in Business and Management).

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Diaz Ruiz, C 2024, Customer Journeys. in J Gollnhofer, R Hofstetter & T Tomczak (eds), Elgar Encyclopedia of Consumer Behavior: This is the definition of ‘Customer Journeys’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.. Elgar Encyclopedias in Business and Management, Edward Elgar, Cheltenham, pp. 134-136. https://doi.org/10.4337/9781803926278.ch42

Customer Journeys. / Diaz Ruiz, Carlos.
Elgar Encyclopedia of Consumer Behavior: This is the definition of ‘Customer Journeys’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.. ed. / Johanna Gollnhofer; Reto Hofstetter; Torsten Tomczak. Cheltenham: Edward Elgar, 2024. p. 134-136 (Elgar Encyclopedias in Business and Management).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

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Diaz Ruiz C. Customer Journeys. In Gollnhofer J, Hofstetter R, Tomczak T, editors, Elgar Encyclopedia of Consumer Behavior: This is the definition of ‘Customer Journeys’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.. Cheltenham: Edward Elgar. 2024. p. 134-136. (Elgar Encyclopedias in Business and Management). doi: 10.4337/9781803926278.ch42

Customer Journeys

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