Customer learning in phenomenological service experience: experiential learning through apps

Apramey Dube

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationConference proceedings of the 2015 Naples Forum on Service : Service dominant logic, network and systems theory and service science
EditorsEvert Gummesson, Cristina Mele, Francesco Polese
Place of PublicationNaples
PublisherUniversita' degli Studi di Napoli Federico II
Publication date12.06.2015
Publication statusPublished - 12.06.2015
MoE publication typeA4 Article in conference proceedings
Event2015 Naples Forum on Service - Centro Congressi Federico II, Naples, Italy
Duration: 09.06.201512.06.2015
Conference number: 4

Keywords

  • 512 Business and Management
  • Experiential learning
  • APPEL model
  • Service Experience
  • Smartphone Apps
  • value co-creation

Cite this

Dube, A. (2015). Customer learning in phenomenological service experience: experiential learning through apps. In E. Gummesson, C. Mele, & F. Polese (Eds.), Conference proceedings of the 2015 Naples Forum on Service: Service dominant logic, network and systems theory and service science Universita' degli Studi di Napoli Federico II.