Customer learning in phenomenological service experience: experiential learning through apps

Apramey Dube

Customer learning in phenomenological service experience: experiential learning through apps

Apramey Dube

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Conference proceedings of the 2015 Naples Forum on Service : Service dominant logic, network and systems theory and service science
Editors	Evert Gummesson, Cristina Mele, Francesco Polese
Place of Publication	Naples
Publisher	Universita' degli Studi di Napoli Federico II
Publication date	12.06.2015
Publication status	Published - 12.06.2015
MoE publication type	A4 Article in conference proceedings
Event	2015 Naples Forum on Service - Centro Congressi Federico II, Naples, Italy Duration: 09.06.2015 → 12.06.2015 Conference number: 4

Keywords

512 Business and Management
Experiential learning
APPEL model
Service Experience
Smartphone Apps
value co-creation

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@inproceedings{ef10afdb85df40bab309d55c89f7cbde,

title = "Customer learning in phenomenological service experience: experiential learning through apps",

keywords = "512 Business and Management, Experiential learning, APPEL model, Service Experience, Smartphone Apps, value co-creation",

author = "Apramey Dube",

note = "Inget ISBN eller tillg{\"a}ngligt papper Volume: Proceeding volume: ; 2015 Naples Forum on Service ; Conference date: 09-06-2015 Through 12-06-2015",

year = "2015",

month = jun,

day = "12",

language = "English",

editor = "Evert Gummesson and Cristina Mele and Francesco Polese",

booktitle = "Conference proceedings of the 2015 Naples Forum on Service",

publisher = "Universita' degli Studi di Napoli Federico II",

address = "Italy",

}

Dube, A 2015, Customer learning in phenomenological service experience: experiential learning through apps. in E Gummesson, C Mele & F Polese (eds), Conference proceedings of the 2015 Naples Forum on Service: Service dominant logic, network and systems theory and service science. Universita' degli Studi di Napoli Federico II, Naples, 2015 Naples Forum on Service, Naples, Italy, 09.06.2015.

Customer learning in phenomenological service experience: experiential learning through apps. / Dube, Apramey.
Conference proceedings of the 2015 Naples Forum on Service: Service dominant logic, network and systems theory and service science. ed. / Evert Gummesson; Cristina Mele; Francesco Polese. Naples: Universita' degli Studi di Napoli Federico II, 2015.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Customer learning in phenomenological service experience: experiential learning through apps

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N1 - Conference code: 4

PY - 2015/6/12

Y1 - 2015/6/12

KW - 512 Business and Management

KW - Experiential learning

KW - APPEL model

KW - Service Experience

KW - Smartphone Apps

KW - value co-creation

UR - http://www.naplesforumonservice.it/public/index.php?node=151&nm=2015+Naples+Forum

M3 - Conference contribution

BT - Conference proceedings of the 2015 Naples Forum on Service

A2 - Gummesson, Evert

A2 - Mele, Cristina

A2 - Polese, Francesco

PB - Universita' degli Studi di Napoli Federico II

CY - Naples

T2 - 2015 Naples Forum on Service

Y2 - 9 June 2015 through 12 June 2015

ER -

Customer learning in phenomenological service experience: experiential learning through apps

Keywords

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