Customer loyalty of different strategic groups in grocery retail

Thi D.E. Nguyen, David B. Grant, Christopher Bovis

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 30th NOFOMA Conference, 13-15 June, 2018
Number of pages16
Place of PublicationKolding, Denmark
Publication date18.06.2018
Pages561-576
Article numberMF3030
ISBN (Electronic)978-87-91070-93-8
Publication statusPublished - 18.06.2018
MoE publication typeA4 Article in conference proceedings
Event2018 the 30th annual NOFOMA conference - Kolding, Denmark
Duration: 13.06.201815.06.2018
http://nofoma2018.org/

Keywords

  • 512 Business and Management

Sustainable Development Goals

  • GOAL 09: Industry, Innovation and Infrastructure
  • GOAL 08: Decent Work and Economic Growth

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoHP: Humanitarian and societal logistics

Cite this

Nguyen, T. D. E., Grant, D. B., & Bovis, C. (2018). Customer loyalty of different strategic groups in grocery retail. In Proceedings of the 30th NOFOMA Conference, 13-15 June, 2018 (pp. 561-576). [MF3030] Kolding, Denmark.