Customer loyalty of different strategic groups in grocery retail

Thi D.E. Nguyen, David B. Grant, Christopher Bovis

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 30th NOFOMA Conference, 13-15 June, 2018
Number of pages	16
Place of Publication	Kolding, Denmark
Publication date	18.06.2018
Pages	561-576
Article number	MF3030
ISBN (Electronic)	978-87-91070-93-8
Publication status	Published - 18.06.2018
MoE publication type	A4 Article in conference proceedings
Event	2018 the 30th annual NOFOMA conference - Kolding, Denmark Duration: 13.06.2018 → 15.06.2018 http://nofoma2018.org/

Keywords

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "Customer loyalty of different strategic groups in grocery retail",

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M3 - Conference contribution

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