Customer Loyalty to Content-based Web Sites: The Case of an Online Health Care Service

Johanna Gummerus, Veronica Liljander, Minna Hannele Pura, Allard Van Riel

Research output: Contribution to journalArticleScientificpeer-review

215 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Services Marketing
Volume18
Issue number2/3
Pages (from-to)175
Number of pages186
ISSN0887-6045
Publication statusPublished - 2004
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

Projects

Customer Commitment to E-Services

Gummerus, J.

01.01.200201.02.2006

Project: Externally funded project

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