Customer Loyalty to Content-based Web Sites: The Case of an Online Health Care Service

Johanna Gummerus; Veronica Liljander; Minna Hannele Pura; Allard Van Riel

Customer Loyalty to Content-based Web Sites: The Case of an Online Health Care Service

Johanna Gummerus, Veronica Liljander, Minna Hannele Pura, Allard Van Riel

Marketing, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

290 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Services Marketing
Volume	18
Issue number	2/3
Pages (from-to)	175
Number of pages	186
ISSN	0887-6045
Publication status	Published - 2004
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management

OpenUrl availability

Full text

Customer Commitment to E-Services
Gummerus, J. (Project manager, academic)
01.01.2002 → 01.02.2006
Project: Externally funded project

Cite this

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title = "Customer Loyalty to Content-based Web Sites: The Case of an Online Health Care Service",

keywords = "512 Business and Management",

author = "Johanna Gummerus and Veronica Liljander and Pura, {Minna Hannele} and {Van Riel}, Allard",

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volume = "18",

pages = "175",

journal = "Journal of Services Marketing",

issn = "0887-6045",

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TY - JOUR

T1 - Customer Loyalty to Content-based Web Sites

T2 - The Case of an Online Health Care Service

AU - Gummerus, Johanna

AU - Liljander, Veronica

AU - Pura, Minna Hannele

AU - Van Riel, Allard

PY - 2004

Y1 - 2004

KW - 512 Business and Management

M3 - Article

SN - 0887-6045

VL - 18

SP - 175

JO - Journal of Services Marketing

JF - Journal of Services Marketing

IS - 2/3

ER -

Customer Loyalty to Content-based Web Sites: The Case of an Online Health Care Service

Keywords

OpenUrl availability

Projects

Customer Commitment to E-Services

Cite this