Customer Loyalty to Content-based Web Sites: The Case of an Online Health Care Service

Johanna Gummerus, Veronica Liljander, Minna Hannele Pura, Allard Van Riel

Research output: Contribution to journal › Article › Scientific › peer-review

242 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Services Marketing
Volume	18
Issue number	2/3
Pages (from-to)	175
Number of pages	186
ISSN	0887-6045
Publication status	Published - 2004
MoE publication type	A1 Journal article - refereed

Keywords

Customer Commitment to E-Services
Gummerus, J.
01.01.2002 → 01.02.2006
Project: Externally funded project

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T1 - Customer Loyalty to Content-based Web Sites

T2 - The Case of an Online Health Care Service

AU - Gummerus, Johanna

AU - Liljander, Veronica

AU - Pura, Minna Hannele

AU - Van Riel, Allard

PY - 2004

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JO - Journal of Services Marketing

JF - Journal of Services Marketing

SN - 0887-6045

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