Customer Needing

Research output: Book/ReportCommissioned report

Original languageEnglish
Place of PublicationHelsinki
PublisherSwedish School of Economics and Business Administration
Number of pages14
ISBN (Print)978-951-555-989-0
Publication statusPublished - 2008
MoE publication typeD4 Published development or research report or study

Publication series

NameSwedish School of Economics and Business Administration. Working Papers
PublisherSwedish School of Economics and Business Administration
No.536
ISSN (Print)0357-4598

Keywords

  • 512 Business and Management
  • INDUSTRIAL SERVICES
  • customer needing
  • realised value
  • customer understanding

Projects

Sales management in business-to-business services

Holmlund-Rytkönen, M. & Strandvik, T.

01.01.200631.12.2008

Project: Externally funded project

Cite this

Strandvik, T., Holmlund, M., & Edvardsson, B. (2008). Customer Needing. (Swedish School of Economics and Business Administration. Working Papers; No. 536). Swedish School of Economics and Business Administration. http://dhanken.shh.fi/dspace/bitstream/10227/272/3/536-978-951-555-989-0.pdf