Customer Needing: A Challenge for the Seller Offering

Research output: Contribution to journalArticleScientificpeer-review

62 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Business & Industrial Marketing
Volume27
Issue number2
Pages (from-to)132-141
Number of pages10
ISSN0885-8624
DOIs
Publication statusPublished - 20.01.2012
MoE publication typeA1 Journal article - refereed

Keywords

  • KOTA2012
  • Business, Markets and Societal Dynamics
  • Customers and Relations

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