Customer Needing - A Contrast to the Seller-Based Offering

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationConference proceedings of Center for Business and Industrial Marketing (CBIM ) Academic Workshop, January 16 – 19, 2009, Atlanta, Georgia, USA
Place of PublicationAtlanta
Publication date2009
Publication statusPublished - 2009
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , United States
Duration: 01.01.1800 → …

Projects

Sales management in business-to-business services

Holmlund-Rytkönen, M. & Strandvik, T.

01.01.200631.12.2008

Project: Externally funded project

Cite this

Strandvik, T., Holmlund, M., & Edvardsson, B. (2009). Customer Needing - A Contrast to the Seller-Based Offering. In Conference proceedings of Center for Business and Industrial Marketing (CBIM ) Academic Workshop, January 16 – 19, 2009, Atlanta, Georgia, USA