Customer Needing - A Contrast to the Seller-Based Offering

Tore Strandvik; Maria Holmlund; Bo Edvardsson

Customer Needing - A Contrast to the Seller-Based Offering

Tore Strandvik, Maria Holmlund, Bo Edvardsson

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Conference proceedings of Center for Business and Industrial Marketing (CBIM ) Academic Workshop, January 16 – 19, 2009, Atlanta, Georgia, USA
Place of Publication	Atlanta
Publication date	2009
Publication status	Published - 2009
MoE publication type	A4 Article in conference proceedings
Event	Unknown host publication - , United States Duration: 01.01.1800 → …

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Full text

Sales management in business-to-business services
Holmlund-Rytkönen, M. & Strandvik, T.
01.01.2006 → 31.12.2008
Project: Externally funded project

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title = "Customer Needing - A Contrast to the Seller-Based Offering",

author = "Tore Strandvik and Maria Holmlund and Bo Edvardsson",

note = " Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",

year = "2009",

language = "English",

booktitle = "Conference proceedings of Center for Business and Industrial Marketing (CBIM ) Academic Workshop, January 16 – 19, 2009, Atlanta, Georgia, USA",

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Customer Needing - A Contrast to the Seller-Based Offering. / Strandvik, Tore ; Holmlund, Maria; Edvardsson, Bo.

Conference proceedings of Center for Business and Industrial Marketing (CBIM ) Academic Workshop, January 16 – 19, 2009, Atlanta, Georgia, USA. Atlanta, 2009.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Customer Needing - A Contrast to the Seller-Based Offering

AU - Strandvik, Tore

AU - Holmlund, Maria

AU - Edvardsson, Bo

N1 - Volume: Proceeding volume:

PY - 2009

Y1 - 2009

M3 - Conference contribution

BT - Conference proceedings of Center for Business and Industrial Marketing (CBIM ) Academic Workshop, January 16 – 19, 2009, Atlanta, Georgia, USA

CY - Atlanta

T2 - Unknown host publication

Y2 - 1 January 1800

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Customer Needing - A Contrast to the Seller-Based Offering

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Sales management in business-to-business services

Cite this