Customer Needing - A Contrast to the Seller-Based Offering

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationConference proceedings of Center for Business and Industrial Marketing (CBIM ) Academic Workshop, January 16 – 19, 2009, Atlanta, Georgia, USA
Place of PublicationAtlanta
Publication date2009
Publication statusPublished - 2009
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , United States
Duration: 01.01.1800 → …

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