Customer Needing - A Mental Model of What the Buyer Buys

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publication18th IPSERA Conference April 5-8, 2009
Number of pages16
Place of PublicationOestrich-Winkel
Publication date2009
Publication statusPublished - 2009
MoE publication typeB3 Article in conference proceedings
EventUnknown host publication - , Germany
Duration: 01.01.1800 → …

Cite this

Strandvik, T., Holmlund, M., & Edvardsson, B. (2009). Customer Needing - A Mental Model of What the Buyer Buys. In 18th IPSERA Conference April 5-8, 2009