Customer Needing - A Mental Model of What the Buyer Buys

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	18th IPSERA Conference April 5-8, 2009
Number of pages	16
Place of Publication	Oestrich-Winkel
Publication date	2009
Publication status	Published - 2009
MoE publication type	B3 Article in conference proceedings
Event	Unknown host publication - , Germany Duration: 01.01.1800 → …

OpenUrl availability

@inproceedings{86c2d9aab5c64658964562eea96a912a,

title = "Customer Needing - A Mental Model of What the Buyer Buys",

author = "Tore Strandvik and Maria Holmlund and Bo Edvardsson",

note = " Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",

year = "2009",

language = "English",

booktitle = "18th IPSERA Conference April 5-8, 2009",

}