Customer relationships and the heterogeneity of firm performance

Kaj Storbacka, Suvi Nenonen

Research output: Contribution to journalArticleScientificpeer-review

49 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Business & Industrial Marketing
Volume24
Issue number5/6
Pages (from-to)360-372
Number of pages13
ISSN0885-8624
DOIs
Publication statusPublished - 2009
MoE publication typeA1 Journal article - refereed

Keywords

  • Buyer-seller relationships
  • Organizational performance
  • RESOURCE-BASED VIEW
  • KEY ACCOUNT MANAGEMENT
  • COMPETITIVE ADVANTAGE
  • VALUE CREATION
  • MARKETING-STRATEGY
  • BUSINESS RELATIONSHIPS
  • SHAREHOLDER VALUE
  • CAPTURING VALUE
  • LIFETIME VALUE
  • CAPABILITIES

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