Customer retail chain satisfaction rubs off on purchase intentions for other retail chains

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationNordic retail research: emerging diversity
EditorsJohan Hagberg, Ulrika Holmberg, Malin Sundström, Lars Walter
Place of PublicationGöteborg
PublisherBokförlaget BAS
Publication date2012
ISBN (Print)978-91-7246-311-0
Publication statusPublished - 2012
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management

Cite this

Söderlund, M., & Berg, H. (2012). Customer retail chain satisfaction rubs off on purchase intentions for other retail chains. In J. Hagberg, U. Holmberg, M. Sundström, & L. Walter (Eds.), Nordic retail research: emerging diversity Bokförlaget BAS.