Customer retail chain satisfaction rubs off on purchase intentions for other retail chains

Magnus Söderlund, H Berg

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationNordic retail research: emerging diversity
EditorsJohan Hagberg, Ulrika Holmberg, Malin Sundström, Lars Walter
Place of PublicationGöteborg
PublisherBokförlaget BAS
Publication date2012
ISBN (Print)978-91-7246-311-0
Publication statusPublished - 2012
MoE publication typeA3 Book chapter


  • 512 Business and Management

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