Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies

Suvi Maria Nenonen, Kaj Storbacka

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationStudies on business interaction. Consequences for business in theory and business in practice. Proceedings from the IMP 2008 Conference.
Place of PublicationUppsala
Publication date2008
Publication statusPublished - 2008
MoE publication typeB3 Article in conference proceedings

Cite this

Nenonen, S. M., & Storbacka, K. (2008). Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies. In Studies on business interaction. Consequences for business in theory and business in practice. Proceedings from the IMP 2008 Conference. http://www.impgroup.org/uploads/papers/6719.pdf