| Original language | English |
|---|---|
| Title of host publication | Studies on business interaction. Consequences for business in theory and business in practice. Proceedings from the IMP 2008 Conference. |
| Place of Publication | Uppsala |
| Publication date | 2008 |
| Publication status | Published - 2008 |
| MoE publication type | B3 Article in conference proceedings |
Customer roles in shareholder value creation - an empirical investigation of customer asset management strategies
Suvi Maria Nenonen, Kaj Storbacka
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific