Customer satisfaction and loyalty

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationConsumer behaviour : a Nordic perspective
EditorsKarin M. Ekström
Place of PublicationLund
PublisherStudentlitteratur
Publication date2010
Pages285-306
ISBN (Print)978-91-44-05577-0
Publication statusPublished - 2010
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management

Cite this

Söderlund, M. (2010). Customer satisfaction and loyalty. In K. M. Ekström (Ed.), Consumer behaviour: a Nordic perspective (pp. 285-306). Lund: Studentlitteratur.