Customer-To-Customer Value Creation: Theoretical Foundation And Research Implications

Kristina Heinonen, Elina Jaakkola

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationServices marketing and the new economic and social landscape
EditorsRodoula Tsiotsou, Yannis Hajidimitriou
Place of PublicationThessaloniki
PublisherUniversity of Macedonia
Publication date06.2014
ISBN (Electronic)978-960-98740-9-0
Publication statusPublished - 06.2014
MoE publication typeA4 Article in conference proceedings
Event2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Macedonia Palace Hotel, Thessaloniki, Greece
Duration: 13.06.201415.06.2014
Conference number: 8

Keywords

  • 512 Business and Management
  • KOTA2014

Cite this

Heinonen, K., & Jaakkola, E. (2014). Customer-To-Customer Value Creation: Theoretical Foundation And Research Implications. In R. Tsiotsou, & Y. Hajidimitriou (Eds.), Services marketing and the new economic and social landscape University of Macedonia.