Customer-To-Customer Value Creation: Theoretical Foundation And Research Implications

Kristina Heinonen; Elina Jaakkola

Customer-To-Customer Value Creation: Theoretical Foundation And Research Implications

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Services marketing and the new economic and social landscape
Editors	Rodoula Tsiotsou, Yannis Hajidimitriou
Place of Publication	Thessaloniki
Publisher	University of Macedonia
Publication date	06.2014
ISBN (Electronic)	978-960-98740-9-0
Publication status	Published - 06.2014
MoE publication type	A4 Article in conference proceedings
Event	2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Macedonia Palace Hotel, Thessaloniki, Greece Duration: 13.06.2014 → 15.06.2014 Conference number: 8

Keywords

512 Business and Management
KOTA2014

OpenUrl availability

Full text

Cite this

@inproceedings{6fa0514076304d20884861ffaf521318,

title = "Customer-To-Customer Value Creation: Theoretical Foundation And Research Implications",

keywords = "512 Business and Management, KOTA2014",

author = "Kristina Heinonen and Elina Jaakkola",

note = " Volume: Proceeding volume: ; 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 13-06-2014 Through 15-06-2014",

year = "2014",

month = jun,

language = "English",

editor = "Rodoula Tsiotsou and Yannis Hajidimitriou",

booktitle = "Services marketing and the new economic and social landscape",

publisher = "University of Macedonia",

address = "Greece",

}

Heinonen, K & Jaakkola, E 2014, Customer-To-Customer Value Creation: Theoretical Foundation And Research Implications. in R Tsiotsou & Y Hajidimitriou (eds), Services marketing and the new economic and social landscape. University of Macedonia, Thessaloniki, 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), Thessaloniki, Greece, 13.06.2014.

Customer-To-Customer Value Creation : Theoretical Foundation And Research Implications. / Heinonen, Kristina; Jaakkola, Elina.

Services marketing and the new economic and social landscape. ed. / Rodoula Tsiotsou; Yannis Hajidimitriou. Thessaloniki : University of Macedonia, 2014.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Customer-To-Customer Value Creation

T2 - 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

AU - Heinonen, Kristina

AU - Jaakkola, Elina

N1 - Conference code: 8

PY - 2014/6

Y1 - 2014/6

KW - 512 Business and Management

KW - KOTA2014

M3 - Conference contribution

BT - Services marketing and the new economic and social landscape

A2 - Tsiotsou, Rodoula

A2 - Hajidimitriou, Yannis

PB - University of Macedonia

CY - Thessaloniki

Y2 - 13 June 2014 through 15 June 2014

ER -