Customer Value Formation in a Business-to-Business Setting

Tore Strandvik; Kristina Heinonen; Sanna Vollmer

Customer Value Formation in a Business-to-Business Setting

Tore Strandvik, Kristina Heinonen, Sanna Vollmer

Marketing, Helsinki

Hanken School of Economics

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Conference Proceedings SERVSIG Conference 2016
Number of pages	2
Place of Publication	Maastricht
Publisher	Maastricht University
Publication date	2016
Pages	31-32
ISBN (Print)	978-90-825680-0-4
Publication status	Published - 2016
MoE publication type	A4 Article in conference proceedings
Event	2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Maastricht, Maastricht, Netherlands Duration: 18.06.2016 → 20.06.2016 Conference number: 9

Keywords

512 Business and Management

Access to Document

http://www.servicesciencefactory.com/wp-content/uploads/2016/06/Servsig-2016-Proceedings.pdf

OpenUrl availability

Full text

Cite this

@inproceedings{8ed9068d8d46459481dcefc937af0c7b,

title = "Customer Value Formation in a Business-to-Business Setting",

keywords = "512 Business and Management",

author = "Tore Strandvik and Kristina Heinonen and Sanna Vollmer",

note = " Volume: Proceeding volume: ; 2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 18-06-2016 Through 20-06-2016",

year = "2016",

language = "English",

isbn = "978-90-825680-0-4",

pages = "31--32",

booktitle = "Conference Proceedings SERVSIG Conference 2016",

publisher = "Maastricht University",

address = "Netherlands",

}

Strandvik, T , Heinonen, K & Vollmer, S 2016, Customer Value Formation in a Business-to-Business Setting. in Conference Proceedings SERVSIG Conference 2016 . Maastricht University, Maastricht, pp. 31-32, 2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), Maastricht, Netherlands, 18.06.2016. <http://www.servicesciencefactory.com/wp-content/uploads/2016/06/Servsig-2016-Proceedings.pdf>

TY - GEN

T1 - Customer Value Formation in a Business-to-Business Setting

AU - Strandvik, Tore

AU - Heinonen, Kristina

AU - Vollmer, Sanna

N1 - Conference code: 9

PY - 2016

Y1 - 2016

KW - 512 Business and Management

M3 - Conference contribution

SN - 978-90-825680-0-4

SP - 31

EP - 32

BT - Conference Proceedings SERVSIG Conference 2016

PB - Maastricht University

CY - Maastricht

T2 - 2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Y2 - 18 June 2016 through 20 June 2016

ER -