Customer Value Formation in a Business-to-Business Setting

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationConference Proceedings SERVSIG Conference 2016
Number of pages2
Place of PublicationMaastricht
PublisherMaastricht University
Publication date2016
ISBN (Print)978-90-825680-0-4
Publication statusPublished - 2016
MoE publication typeA4 Article in conference proceedings
Event2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Maastricht, Maastricht, Netherlands
Duration: 18.06.201620.06.2016
Conference number: 9


  • 512 Business and Management

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