Customers' Corporate Brand Relationships in B2B

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication5th International Consumer Brand Relationships Conference Proceedings
Place of PublicationPorto, Portugal
PublisherPorto Business
Publication date2017
Publication statusPublished - 2017
MoE publication typeA4 Article in conference proceedings
Event5th International Consumer Brand Relationships Conference - Porto, Portugal
Duration: 18.05.201720.05.2017
Conference number: 5

Keywords

  • 512 Business and Management

Cite this

Rindell, A., & Strandvik, T. (2017). Customers' Corporate Brand Relationships in B2B. In 5th International Consumer Brand Relationships Conference Proceedings Porto, Portugal: Porto Business .