Customers' Corporate Brand Relationships in B2B

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	5th International Consumer Brand Relationships Conference Proceedings
Place of Publication	Porto, Portugal
Publisher	Porto Business
Publication date	2017
Publication status	Published - 2017
MoE publication type	A4 Article in conference proceedings
Event	5th International Consumer Brand Relationships Conference - Porto, Portugal Duration: 18.05.2017 → 20.05.2017 Conference number: 5

Keywords

@inproceedings{9cc54e004c144d6b84b59f02920315d2,

title = "Customers' Corporate Brand Relationships in B2B",

keywords = "512 Business and Management",

author = "Anne Rindell and Tore Strandvik",

note = " Volume: Proceeding volume: ; 5th International Consumer Brand Relationships Conference ; Conference date: 18-05-2017 Through 20-05-2017",

year = "2017",

language = "English",

booktitle = "5th International Consumer Brand Relationships Conference Proceedings",

publisher = "Porto Business ",

}

TY - GEN

T1 - Customers' Corporate Brand Relationships in B2B

AU - Rindell, Anne

AU - Strandvik, Tore

N1 - Conference code: 5

PY - 2017

Y1 - 2017

KW - 512 Business and Management

M3 - Conference contribution

BT - 5th International Consumer Brand Relationships Conference Proceedings

PB - Porto Business

CY - Porto, Portugal

T2 - 5th International Consumer Brand Relationships Conference

Y2 - 18 May 2017 through 20 May 2017

ER -