Customer's meaning creation of advertising messages

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAdvertising Research in the Nordic Countries
EditorsF Hansen, Y Hansen, L Fredriksberg
PublisherSamfundslitteratur
Publication date2001
Pages286-300
Publication statusPublished - 2001
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management

Cite this

Finne, Å. (2001). Customer's meaning creation of advertising messages. In F. Hansen, Y. Hansen, & L. Fredriksberg (Eds.), Advertising Research in the Nordic Countries (pp. 286-300). Samfundslitteratur.