Customer's meaning creation of advertising messages

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Advertising Research in the Nordic Countries
Editors	F Hansen, Y Hansen, L Fredriksberg
Publisher	Samfundslitteratur
Publication date	2001
Pages	286-300
Publication status	Published - 2001
MoE publication type	A3 Book chapter

Keywords

@inbook{40be13dcdddc4ade9e2e05bf5816c1db,

title = "Customer's meaning creation of advertising messages",

keywords = "512 Business and Management",

author = "{\AA}ke Finne",

year = "2001",

language = "English",

pages = "286--300",

editor = "F Hansen and Y Hansen and L Fredriksberg",

booktitle = "Advertising Research in the Nordic Countries",

publisher = "Samfundslitteratur",

address = "Denmark",

}