Cutting through Content Clutter: How speech and image acts drive consumer sharing of social media brand messages

Francisco Villarroel Ordenes*, Dhruv Grewal, Stephan Ludwig, Ko De Ruyter, Dominik Mahr, Martin Wetzels

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

168 Citations (Scopus)

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Computer Science