Data is useless unless used: The challenges of using data for customer experience management

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Frontiers in Service conference: From romans to robots: service research in emotion
Number of pages	1
Place of Publication	Maastricht
Publisher	Maastricht University
Publication date	06.2023
Publication status	Published - 06.2023
MoE publication type	A4 Article in conference proceedings
Event	Frontiers in Service: From romans to robots: service research in emotion - Maastricht, Netherlands Duration: 15.06.2023 → 18.06.2023 https://www.frontiersinservice2023.com/

OpenUrl availability

@inproceedings{50bb8a48459e49cd82a6bb1c5405f550,

title = "Data is useless unless used: The challenges of using data for customer experience management",

author = "Larissa Becker and Robert Ciuchita and Mika Yrj{\"o}l{\"a} and Elina N{\"a}rv{\"a}nen and Maria Holmlund",

year = "2023",

month = jun,

language = "English",

booktitle = "Frontiers in Service conference: From romans to robots: service research in emotion",

publisher = "Maastricht University",

address = "Netherlands",

note = "Frontiers in Service : From romans to robots: service research in emotion, Frontiers ; Conference date: 15-06-2023 Through 18-06-2023",

url = "https://www.frontiersinservice2023.com/",

}

Data is useless unless used: The challenges of using data for customer experience management. / Becker, Larissa ; Ciuchita, Robert; Yrjölä, Mika et al.
Frontiers in Service conference: From romans to robots: service research in emotion. Maastricht: Maastricht University, 2023.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Data is useless unless used: The challenges of using data for customer experience management

AU - Becker, Larissa

AU - Ciuchita, Robert

AU - Yrjölä, Mika

AU - Närvänen, Elina

AU - Holmlund, Maria

PY - 2023/6

Y1 - 2023/6

UR - https://www.frontiersinservice2023.com/

M3 - Conference contribution

BT - Frontiers in Service conference: From romans to robots: service research in emotion

PB - Maastricht University

CY - Maastricht

T2 - Frontiers in Service

Y2 - 15 June 2023 through 18 June 2023

ER -