Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network

Saila Saraniemi; Anu Norrgrann

Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network

Saila Saraniemi, Anu Norrgrann

Marketing, Vaasa

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Research Handbook on Brand Co-creation : Theory, practice, and ethical implications
Editors	Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
Publisher	Edward Elgar
Publication date	2022
Publication status	Published - 2022
MoE publication type	A3 Book chapter

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Saraniemi, S., & Norrgrann, A. (2022). Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network. In S. Markovic, R. Gyrd-Jones, S. von Wallpach, & A. Lindgreen (Eds.), Research Handbook on Brand Co-creation: Theory, practice, and ethical implications Edward Elgar. https://www.e-elgar.com/shop/gbp/research-handbook-on-brand-co-creation-9781839105418.html

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author = "Saila Saraniemi and Anu Norrgrann",

year = "2022",

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editor = "Stefan Markovic and Richard Gyrd-Jones and {von Wallpach}, {Sylvia } and Adam Lindgreen",

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Saraniemi, S & Norrgrann, A 2022, Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network. in S Markovic, R Gyrd-Jones, S von Wallpach & A Lindgreen (eds), Research Handbook on Brand Co-creation: Theory, practice, and ethical implications. Edward Elgar. <https://www.e-elgar.com/shop/gbp/research-handbook-on-brand-co-creation-9781839105418.html>

Dealing with discrepancies of a brand in change : recomposition of value and meanings in the network. / Saraniemi, Saila; Norrgrann, Anu.

Research Handbook on Brand Co-creation: Theory, practice, and ethical implications. ed. / Stefan Markovic; Richard Gyrd-Jones; Sylvia von Wallpach; Adam Lindgreen. Edward Elgar, 2022.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review