Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network

Saila Saraniemi, Anu Norrgrann

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationResearch Handbook on Brand Co-creation : Theory, practice, and ethical implications
EditorsStefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
PublisherEdward Elgar
Publication date2022
Publication statusPublished - 2022
MoE publication typeA3 Book chapter

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