Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network

Anu Norrgrann; Saila Saraniemi

doi:10.4337/9781839105425

Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network

Anu Norrgrann, Saila Saraniemi

Marketing, Vaasa

University of Oulu

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

2 Citations (Scopus)

Original language	English
Title of host publication	Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications
Editors	Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
Place of Publication	Cheltenham
Publisher	Edward Elgar
Publication date	2022
Pages	105-121
ISBN (Print)	978-1-83910-541-8
ISBN (Electronic)	978-1-83910-542-5
DOIs	https://doi.org/10.4337/9781839105425
Publication status	Published - 2022
MoE publication type	A3 Book chapter

Keywords

512 Business and Management

Access to Document

10.4337/9781839105425

https://www.e-elgar.com/shop/gbp/research-handbook-on-brand-co-creation-9781839105418.html

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Cite this

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Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network. / Norrgrann, Anu; Saraniemi, Saila.
Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications. ed. / Stefan Markovic; Richard Gyrd-Jones; Sylvia von Wallpach; Adam Lindgreen. Cheltenham: Edward Elgar, 2022. p. 105-121.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

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