Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network

Saila Saraniemi

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationResearch Handbook on Brand Co-creation : Theory, practice, and ethical implications
EditorsStefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
PublisherEdward Elgar
Publication statusAccepted/In press - 2020
MoE publication typeA3 Book chapter

Cite this

Saila Saraniemi (Accepted/In press). Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network. In S. Markovic, R. Gyrd-Jones, S. von Wallpach, & A. Lindgreen (Eds.), Research Handbook on Brand Co-creation: Theory, practice, and ethical implications Edward Elgar.