Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network

Anu Norrgrann, Saila Saraniemi

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationResearch Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications
EditorsStefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
Place of PublicationCheltenham
PublisherEdward Elgar
Publication date2022
Pages105-121
ISBN (Print)978-1-83910-541-8
ISBN (Electronic)978-1-83910-542-5
DOIs
Publication statusPublished - 2022
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management

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