Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network

Saila Saraniemi

Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network

Saila Saraniemi

Marketing, Vaasa

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Research Handbook on Brand Co-creation : Theory, practice, and ethical implications
Editors	Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
Publisher	Edward Elgar
Publication status	Accepted/In press - 2020
MoE publication type	A3 Book chapter

Cite this

@inbook{21120a3192c1424a89c7a6961def4262,

title = "Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network",

author = "{Saila Saraniemi} and Anu Norrgrann",

year = "2020",

language = "English",

editor = "Stefan Markovic and Richard Gyrd-Jones and {von Wallpach}, {Sylvia } and Adam Lindgreen",

booktitle = "Research Handbook on Brand Co-creation",

publisher = "Edward Elgar",

address = "United Kingdom",

}

Dealing with discrepancies of a brand in change : recomposition of value and meanings in the network. / Saila Saraniemi.

Research Handbook on Brand Co-creation: Theory, practice, and ethical implications. ed. / Stefan Markovic; Richard Gyrd-Jones; Sylvia von Wallpach; Adam Lindgreen. Edward Elgar, 2020.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review