Original language | English |
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Title of host publication | Research Handbook on Brand Co-creation : Theory, practice, and ethical implications |
Editors | Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen |
Publisher | Edward Elgar |
Publication status | Accepted/In press - 2020 |
MoE publication type | A3 Book chapter |
Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network
Saila Saraniemi
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review