Defining Brand Relationships based on Image-in-use and image heritage

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings from the 2nd International Colloquium on Consumer-Brand relationships
Publication date2011
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
Event2nd International Colloquium on Consumer-Brand Relationships - Orlando, United States
Duration: 17.03.201119.03.2011

Keywords

  • 512 Business and Management
  • KOTA2011

Cite this

Rindell, A., & Strandvik, T. (2011). Defining Brand Relationships based on Image-in-use and image heritage. In Proceedings from the 2nd International Colloquium on Consumer-Brand relationships http://www.wix.com/fetscherin/cbr