Defining Brand Relationships based on Image-in-use and image heritage

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings from the 2nd International Colloquium on Consumer-Brand relationships
Publication date2011
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
Event2nd International Colloquium on Consumer-Brand Relationships - Orlando, United States
Duration: 17.03.201119.03.2011


  • 512 Business and Management
  • KOTA2011

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