Defining Brand Relationships based on Image-in-use and image heritage

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings from the 2nd International Colloquium on Consumer-Brand relationships
Publication date	2011
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	2nd International Colloquium on Consumer-Brand Relationships - Orlando, United States Duration: 17.03.2011 → 19.03.2011

Keywords

@inproceedings{29284ed931fd4808966b3c85fe852069,

title = "Defining Brand Relationships based on Image-in-use and image heritage",

keywords = "512 Business and Management, KOTA2011",

author = "Anne Rindell and Tore Strandvik",

note = " Volume: Proceeding volume: ; 2nd International Colloquium on Consumer-Brand Relationships ; Conference date: 17-03-2011 Through 19-03-2011",

year = "2011",

language = "English",

booktitle = "Proceedings from the 2nd International Colloquium on Consumer-Brand relationships",

}

TY - GEN

T1 - Defining Brand Relationships based on Image-in-use and image heritage

AU - Rindell, Anne

AU - Strandvik, Tore

N1 - Volume: Proceeding volume:

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - KOTA2011

M3 - Conference contribution

BT - Proceedings from the 2nd International Colloquium on Consumer-Brand relationships

T2 - 2nd International Colloquium on Consumer-Brand Relationships

Y2 - 17 March 2011 through 19 March 2011

ER -