Defining marketing from a value creation and promise management perspective

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings from the International Research Conference on Service Management
EditorsFuxieng Wei
Number of pages33
Place of PublicationTianjin, China
Publication date2008
Publication statusPublished - 2008
MoE publication typeA4 Article in conference proceedings

Cite this

Grönroos, C. (2008). Defining marketing from a value creation and promise management perspective. In F. Wei (Ed.), Proceedings from the International Research Conference on Service Management