Defining marketing from a value creation and promise management perspective

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings from the International Research Conference on Service Management
Editors	Fuxieng Wei
Number of pages	33
Place of Publication	Tianjin, China
Publication date	2008
Publication status	Published - 2008
MoE publication type	A4 Article in conference proceedings

OpenUrl availability

@inproceedings{d853591c5a504369ab79c8027e74da19,

title = "Defining marketing from a value creation and promise management perspective",

author = "Christian Gr{\"o}nroos",

note = " Volume: Proceeding volume: ",

year = "2008",

language = "English",

editor = "Fuxieng Wei",

booktitle = "Proceedings from the International Research Conference on Service Management",

}