Designing Business Models for Value Co-Creation

Kaj Storbacka, Pennie Frow, Suvi Maria Nenonen, Adrian Payne

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

59 Citations (Scopus)
Original languageEnglish
Title of host publicationSpecial Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing (Review of Marketing Research)
EditorsStephen L. Vargo, Robert F. Lusch
Number of pages28
Volume9
PublisherEmerald Group Publishing
Publication date2012
Pages51-78
ISBN (Print)978-1-78052-912-7
DOIs
Publication statusPublished - 2012
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management
  • KOTA2012

Cite this

Storbacka, K., Frow, P., Nenonen, S. M., & Payne, A. (2012). Designing Business Models for Value Co-Creation. In S. L. Vargo, & R. F. Lusch (Eds.), Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing (Review of Marketing Research) (Vol. 9, pp. 51-78). Emerald Group Publishing. https://doi.org/10.1108/S1548-6435(2012)0000009007