Designing Business Models for Value Co-Creation

Kaj Storbacka, Pennie Frow, Suvi Maria Nenonen, Adrian Payne

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

95 Citations (Scopus)
Original languageEnglish
Title of host publicationSpecial Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing (Review of Marketing Research)
EditorsStephen L. Vargo, Robert F. Lusch
Number of pages28
PublisherEmerald Group Publishing
Publication date2012
ISBN (Print)978-1-78052-912-7
Publication statusPublished - 2012
MoE publication typeA3 Book chapter


  • 512 Business and Management
  • KOTA2012

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