Designing circular business model experimentation: Case study

Maria Antikainen, Anna Aminoff, Harri Paloheimo, Outi Kettunen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


In order to move towards sustainability and a circular economy, there is need for systemic innovation in all aspects of society, including our values and consuming practices, and technological and business innovations to all society structures (Wells 2016, Ellen MacArthur Foundation 2013). Companies need to consider how to close the material loops, reduce the resources needed and consider how materials and products are kept in the loop, as long as possible. With business model experimentations, companies can demonstrate a model's feasibility, consumer acceptance and the environmental impacts in a cost-efficient way (Thomke 2003). Academic research related to designing business model experimentation is lacking. The aim of this study is to improve our understanding of how to design circular business model experimentation that takes into consideration both the companies' and the research organizations' needs. In this paper, we describe a pilot of a five-stage process model for rapid experimentation that takes into account both the entrepreneur's and the research organisation's needs and objectives.
Original languageEnglish
Title of host publicationFostering Innovation Ecosystems
Number of pages14
PublisherInternational Society for Professional Innovation Management ISPIM
Publication date2017
ISBN (Print)978-952-335-019-9
Publication statusPublished - 2017
MoE publication typeA4 Article in conference proceedings
EventSPIM Innovation Forum 2017: Fostering Innovation Ecosystems Conference - Toronto, Canada
Duration: 19.03.201722.03.2017


  • 512 Business and Management
  • Circular economy
  • Business models
  • Consumer activity
  • Business model experimentation
  • Pilot


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