Original language | English |
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Title of host publication | Proceedings of 2018 AMA Winter Academic Conference |
Editors | Jacob Goldenberg, Juliano Laran, Andrew Stephen |
Number of pages | 2 |
Volume | 29 |
Publication date | 2018 |
ISBN (Electronic) | 978-0-87757-367-8 |
Publication status | Published - 2018 |
MoE publication type | A4 Article in conference proceedings |
Event | 2018 American Marketing Association Winter Academic Conference - New Orleans, United States Duration: 23.02.2018 → 25.02.2018 |
Keywords
- 512 Business and Management