Designing Effective Customer Feedback Systems

Johanna Frösén, Jochen Wirtz

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of 2018 AMA Winter Academic Conference
EditorsJacob Goldenberg, Juliano Laran, Andrew Stephen
Number of pages2
Volume29
Publication date2018
ISBN (Electronic)978-0-87757-367-8
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings
Event2018 American Marketing Association Winter Academic Conference - New Orleans, United States
Duration: 23.02.201825.02.2018

Keywords

  • 512 Business and Management

Cite this

Frösén, J., & Wirtz, J. (2018). Designing Effective Customer Feedback Systems. In J. Goldenberg, J. Laran, & A. Stephen (Eds.), Proceedings of 2018 AMA Winter Academic Conference (Vol. 29)