Designing Effective Customer Feedback Systems

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of 2018 AMA Winter Academic Conference
Editors	Jacob Goldenberg, Juliano Laran, Andrew Stephen
Number of pages	2
Volume	29
Publication date	2018
ISBN (Electronic)	978-0-87757-367-8
Publication status	Published - 2018
MoE publication type	A4 Article in conference proceedings
Event	2018 American Marketing Association Winter Academic Conference - New Orleans, United States Duration: 23.02.2018 → 25.02.2018

Keywords

@inproceedings{76855d59b3374be9a4ca3718143f2255,

title = "Designing Effective Customer Feedback Systems",

keywords = "512 Business and Management",

author = "Johanna Fr{\"o}s{\'e}n and Jochen Wirtz",

year = "2018",

language = "English",

volume = "29",

editor = "Goldenberg, {Jacob } and { Laran}, Juliano and Stephen, {Andrew }",

booktitle = "Proceedings of 2018 AMA Winter Academic Conference",

note = "2018 American Marketing Association Winter Academic Conference ; Conference date: 23-02-2018 Through 25-02-2018",

}

Frösén, J & Wirtz, J 2018, Designing Effective Customer Feedback Systems. in J Goldenberg, J Laran & A Stephen (eds), Proceedings of 2018 AMA Winter Academic Conference. vol. 29, 2018 American Marketing Association Winter Academic Conference, New Orleans, Louisiana, United States, 23.02.2018. <https://www.ama.org/academics/Documents/2018%20Winter%20AMA%20Conference%20Proceedings.pdf>

TY - GEN

T1 - Designing Effective Customer Feedback Systems

AU - Frösén, Johanna

AU - Wirtz, Jochen

PY - 2018

Y1 - 2018

KW - 512 Business and Management

UR - https://www.ama.org/events-training/Conferences/Pages/Winter-Academic-Conference-2018.aspx

M3 - Conference contribution

VL - 29

BT - Proceedings of 2018 AMA Winter Academic Conference

A2 - Goldenberg, Jacob

A2 - Laran, Juliano

A2 - Stephen, Andrew

T2 - 2018 American Marketing Association Winter Academic Conference

Y2 - 23 February 2018 through 25 February 2018

ER -