Designing markets: on the co-authoring of meanings, management practices and framing conditions

Suvi Maria Nenonen, Kaj Storbacka

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationFMM2010 : The Forum on Markets and Marketing : Extending Service-Dominant Logic, Cambridge, UK, September 23-26, 2010
Publication date2010
Publication statusPublished - 2010
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , United Kingdom
Duration: 01.01.1800 → …

Keywords

  • KOTA2010

Cite this

Nenonen, S. M., & Storbacka, K. (2010). Designing markets: on the co-authoring of meanings, management practices and framing conditions. In FMM2010 : The Forum on Markets and Marketing : Extending Service-Dominant Logic, Cambridge, UK, September 23-26, 2010