Determinants of Place Identity and Dependence: The Case of International Tourists in Tanzania

Shogo Mlozi, Ossi Pesämaa, Antti Haahti, Sandeep Salunke

Research output: Contribution to journalArticleScientificpeer-review

10 Citations (Scopus)


This research examines the effects of expectation (perceived attractiveness) on satisfaction, place identity, and place dependence. Place identity and place dependence are viewed as relational components of choice and relate to deeper needs. This study proposes that these two relational components depend on transactional expectations, which are emergent and determined by past experiences and visitor goals. In a theoretically elaborated and tested Structural Equation Model (SEM) this study assumes that these relationships vary according to intentions to return. The study addresses the conditions under which loyalty intentions influence the deeper place attachments (place identity and place dependence) that visitors associate with attractive cultural and natural destinations. The model is tested on a sample of 504 international tourists visiting tanzania during fall 2010, and explains 59% of variance in the predicted dependent variables. The results are linked to a discussion on loyalty programs.
Original languageSwedish
Peer-reviewed scientific journalTourism Culture & Communication
Issue number2
Pages (from-to)97-114
Number of pages18
Publication statusPublished - 2012
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • KOTA2012

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