Determination of Service Brand Value

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	QUIS 10 International Research Symposium on Service Excellence in Management
Editors	S. Brown, B. Edvardsson, R. Ford, R. Johnston
Place of Publication	Florida
Publication date	2007
Publication status	Published - 2007
MoE publication type	B3 Article in conference proceedings

OpenUrl availability

@inproceedings{b8e0be9111b54865954eb8ff3f16413e,

title = "Determination of Service Brand Value",

author = "Tore Strandvik and Kristina Heinonen",

note = " Volume: Proceeding volume: ",

year = "2007",

language = "English",

editor = "S. Brown and B. Edvardsson and R. Ford and R. Johnston",

booktitle = "QUIS 10 International Research Symposium on Service Excellence in Management",

}