Determination of Service Brand Value

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationQUIS 10 International Research Symposium on Service Excellence in Management
EditorsS. Brown, B. Edvardsson, R. Ford, R. Johnston
Place of PublicationFlorida
Publication date2007
Publication statusPublished - 2007
MoE publication typeB3 Article in conference proceedings

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