Determining the Financial Value and Risk of Profitable Customers

Henrich Nyman

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationFlexible Marketing in an unpredictable World - Proceeding of the 36th EMAC Conference
Number of pages12
Place of PublicationReyjavik Univeristy
Publication date2007
ISBN (Print)997-99483-5-3
Publication statusPublished - 2007
MoE publication typeB3 Article in conference proceedings

Cite this

Nyman, H. (2007). Determining the Financial Value and Risk of Profitable Customers. In Flexible Marketing in an unpredictable World - Proceeding of the 36th EMAC Conference