| Original language | English |
|---|---|
| Title of host publication | Flexible Marketing in an unpredictable World - Proceeding of the 36th EMAC Conference |
| Number of pages | 12 |
| Place of Publication | Reyjavik Univeristy |
| Publication date | 2007 |
| ISBN (Print) | 997-99483-5-3 |
| Publication status | Published - 2007 |
| MoE publication type | B3 Article in conference proceedings |
Determining the Financial Value and Risk of Profitable Customers
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific