Developing Analytical Capabilities in Marketing: Challenges Associated with Usage of Unstructured Data

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication2019 AMA Summer Academic Conference
PublisherSpringer, Cham
Publication date2019
Publication statusPublished - 2019
MoE publication typeA4 Article in conference proceedings
Event2019 AMA Summer Academic Conference - Chicago, IL, United States
Duration: 09.08.201911.08.2019

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