Developing Analytical Capabilities in Marketing: Challenges Associated with Usage of Unstructured Data

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	2019 AMA Summer Academic Conference
Publisher	Springer, Cham
Publication date	2019
Publication status	Published - 2019
MoE publication type	A4 Article in conference proceedings
Event	2019 AMA Summer Academic Conference - Chicago, IL, United States Duration: 09.08.2019 → 11.08.2019 https://www.ama.org/events/conference/2019-ama-summer-academic-conference/

OpenUrl availability

@inproceedings{769900a3a3ee449da9ef756eeb100aa0,

title = "Developing Analytical Capabilities in Marketing: Challenges Associated with Usage of Unstructured Data",

author = "Valeria Penttinen and Johanna Fr{\"o}s{\'e}n",

year = "2019",

language = "English",

booktitle = "2019 AMA Summer Academic Conference",

publisher = "Springer, Cham",

note = "2019 AMA Summer Academic Conference, AMA ; Conference date: 09-08-2019 Through 11-08-2019",

url = "https://www.ama.org/events/conference/2019-ama-summer-academic-conference/",

}