Developing Analytical Capabilities in Marketing: Challenges Associated with Usage of Unstructured Data

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication2019 AMA Summer Academic Conference
PublisherSpringer, Cham
Publication date2019
Publication statusPublished - 2019
MoE publication typeA4 Article in conference proceedings

Cite this