Developing Service Innovation in a B2B Context

Anne Rindell, Päivi Tossavainen, Tore Strandvik, Katri Ojasalo, Jan Sten

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAMA SERVSIG 2012 Internationa Service Research Conference
Publication date2012
Publication statusPublished - 2012
MoE publication typeA4 Article in conference proceedings
Event2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland
Duration: 07.06.201209.06.2012
Conference number: 7

Keywords

  • 512 Business and Management

Cite this

Rindell, A., Tossavainen, P., Strandvik, T., Ojasalo, K., & Sten, J. (2012). Developing Service Innovation in a B2B Context. In AMA SERVSIG 2012 Internationa Service Research Conference