Developing Service Innovation in a B2B Context

Anne Rindell; Päivi Tossavainen; Tore Strandvik; Katri Ojasalo; Jan Sten

Developing Service Innovation in a B2B Context

Anne Rindell, Päivi Tossavainen, Tore Strandvik, Katri Ojasalo, Jan Sten

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	AMA SERVSIG 2012 Internationa Service Research Conference
Publication date	2012
Publication status	Published - 2012
MoE publication type	A4 Article in conference proceedings
Event	2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland Duration: 07.06.2012 → 09.06.2012 Conference number: 7

Keywords

512 Business and Management

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@inproceedings{53116f616db24a56b7ad6c7d29387938,

title = "Developing Service Innovation in a B2B Context",

keywords = "512 Business and Management",

author = "Anne Rindell and P{\"a}ivi Tossavainen and Tore Strandvik and Katri Ojasalo and Jan Sten",

note = " Volume: Proceeding volume: ; 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 07-06-2012 Through 09-06-2012",

year = "2012",

language = "English",

booktitle = "AMA SERVSIG 2012 Internationa Service Research Conference",

}

TY - GEN

T1 - Developing Service Innovation in a B2B Context

AU - Rindell, Anne

AU - Tossavainen, Päivi

AU - Strandvik, Tore

AU - Ojasalo, Katri

AU - Sten, Jan

N1 - Conference code: 7

PY - 2012

Y1 - 2012

KW - 512 Business and Management

M3 - Conference contribution

BT - AMA SERVSIG 2012 Internationa Service Research Conference

T2 - 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Y2 - 7 June 2012 through 9 June 2012

ER -